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    The Fake Steve Jobs Becomes a Fake Tech Journalist

    November 12th, 2009

    Let me put my cards on the table. I’ve talked at length with Daniel Lyons, sometimes known as ‘The Fake Steve Jobs,” and he’s a really nice guy. So I was optimistic that Macs would get really responsible coverage when he joined Newsweek. But I was wrong. You see, Lyons’ serious columns have been seriously […]


    Apple Expands Campaign to Build Third-Generation iPhone Buzz

    June 4th, 2009

    To answer the most obvious question, yes I know that Apple has yet to officially say anything about the next iPhone. However, they did release lots of information about the forthcoming iPhone 3.0 software, and you know that, with the possible exception of a few things on the original iPhone, most of the features will […]


    The Apple Mind Readers Revisited

    April 27th, 2009

    Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]


    The Speculation Report: Getting Ready for Macworld Expo San Francisco

    November 19th, 2005

    As the only remaining Mac trade show in North America, you can expect a tremendous focus over the coming weeks on just what Steve Jobs has lying in wait for us in January at San Francisco’s Moscone Center. Predicting what Apple is up to is no longer the exclusive right of Mac-oriented sites, and fodder […]