Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]

Night Owl Rating: It’s really hard for me to be objective about the iMac. My experience with them goes back nearly eight years, to the original introduction of the bondi blue model in the summer of 1998. Yes, it’s been that long, and I’ve remained fascinated as the product has matured. The pear-shaped original was […]

The front page of a daily newspaper is supposed to contain the most important events of the day. What’s more, when a story is given that kind of play in the famous newspaper of record, The New York Times, its importance receives even greater emphasis. In case you didn’t notice, Thursday’s edition of the Times […]

Night Owl Rating: There are lots and lots of keyboard and mouse combos that’ll operate on your Mac, but most were really designed for Windows, and you often feel that the makers made them Mac compatible mostly to throw us all a bone or two. But the fact that the Mac mini ships without input […]