When you buy a consumer electronics product from, say, a Best Buy chain store, you are not just the customer of the retailer, but of the manufacturer whose product you purchased. If your Mac fails, you will generally call Apple, or visit the Genius Bar at an Apple Store, if one is nearby (yes, I […]

This article may come across as unduly jingoistic, and for that I apologize, at least somewhat. What’s more, what Apple is doing isn’t especially different from the rest of the tech industry, but Apple also has some of the highest profit margins around, other than Microsoft of course, so maybe there’s some wiggle room. Now […]