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    More Wacky Theories About Apple and Connection Ports

    September 29th, 2016

    So Apple has gotten mixed press for the decision to ditch the headphone jack on the iPhone 7 and 7 Plus. What’s most interesting is that this development was revealed early on in the run up to rumors about the upgraded products. Sometimes I wonder if Apple deliberately leaked the news to the media to gauge public […]


    Catching Up with Apple

    September 16th, 2016

    Back in 1998, Apple did the impossible, so to speak. With the introduction of the first iMac, the famous Bondi Blue model — Apple ditched the ADB, LocalTalk and SCSI ports, and replaced them all with USB. This was USB 1.0, thus fairly slow, but usable for anything but a hard drive. The floppy drive […]


    Newsletter Issue #876 — Apple and Spin Control: Courage My Eye!

    September 12th, 2016

    If you can believe Apple’s corporate spin machine, it took “courage” to ditch the 3.5mm headphone jack, a venerable connection port that has been in use in one form or another since the 1950s. On the surface, this seems to be true. Beginning with the 1998 Bondi Blue iMac, Apple began to ditch legacy ports […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]