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    The Snow Leopard Report: Recovering from Feature-Bloat

    October 30th, 2008

    You have to appreciate Apple’s point of view with Snow Leopard. After releasing reference upgrades for Mac OS X with two or three hundred new features — some of which you may not have even wanted — it was time to fix the plumbing to pave the way for the future. Or at least that’s […]


    Apple’s First Impression Dilemma

    September 3rd, 2008

    All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]


    The Plight of the Apple Early Adopter

    August 14th, 2008

    In light of my peculiar line of work, I am one of the first on the block — at least my block — to adopt a new computer-related gadget, and certainly I’m pretty quick to install an upgraded operating system or application. Of course, this sort of behavior entails certain compromises. One, of course, is […]


    The Snow Leopard Report: Selling Updates Without New Features

    July 3rd, 2008

    Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]