When I first began using a Mac in the 1980s, I didn’t look at the company as a potential money machine. For well over a decade, my decision was often attacked by PC-using critics. They told me there wasn’t any useful software for a Mac, at the same time I was generating content with Adobe […]

Let me make one thing perfectly clear: This story doesn’t mean Apple’s hundreds of millions of customers no longer care about buying new iPhones. Or any other hardware from them. It doesn’t necessarily even apply strictly to Apple, although that remains the focus of this column. But it does show how tech companies have more […]

A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]

For years, Apple gear has been regarded as expensive, sometimes in the luxury class. Thus owners of such products were regarded as well-off, elites, or people who just didn’t understand the value of a dollar; well, make that whatever currency you use in your country. I know that when I first brought a Mac into […]