When he dispatched all the extraneous and confusing Mac models in the 1990s, Steve Jobs split the lineup into two camps — the consumer Mac and the professional Mac. This was best exemplified by the iMac and the Power Mac. The notebooks became iBooks and PowerBooks. The distinctions were obvious. Even after the first Intel-powered Macs arrived in […]

Apple made a point of reminding us that the first Apple laptop arrived 25 years ago, but it was not the first portable Mac. Ignored by CEO Tim Cook in his presentation at Thursday’s media event, there was once something called the Macintosh Portable, released two years earlier; it was hardly portable. But if you’re referring to a […]

As I write this article, Apple stock price has dropped over two percent. This comes in the wake of Tuesday’s announcement that sales were down again, as expected, in the September quarter. Now you expect Wall Street to treat such news negatively. Companies are supposed to grow sales, but one would think the falling sales […]

It almost seems as if a growing number of my columns are very much about comparing the present with the past, or just remembering something I did or observed years ago and how it relates to a current event. So I read an article about the iPod’s 15th birthday. But this is something Apple won’t make […]