If you’ve purchased a Mac in recent years, you may have considered buying the latest and greatest. But it doesn’t seem as if much has changed. While the iPhone of every other year looks different, Apple can keep the same Mac form factor for years before it changes. If you bought a 2010 MacBook Air, you […]

Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

The ongoing stories about the alleged Apple Car and Project Titan have conveyed messages of confusion. The alleged project to create a motor vehicle has allegedly been delayed by problems with personnel and technology. So people are leaving, deadlines are not being met, and maybe it’s all a mess. Add to that the report that […]

When I brought a Mac into my home in 1989, after using one for several years at the office, I thought I had a truly high-end computer. It had chosen a Macintosh IIcx. Released that year, it sat just below the Macintosh IIx in the lineup, but was relatively affordable as Macs went, at least in those days. […]