You hardly think a single feature would be sufficient to hang a major operating system upgrade on, but it appears to be that way, at least based on the first predictions for the next version of OS X. Or will it even be called OS X? If past is prologue, it’s a near-certainty that the next version […]

Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]

As many of you regular readers know full well, there has long been an overemphasis on Apple’s real or perceived flaws. Why do this when they can do that instead? Why can’t Apple be more like other companies? Why is Apple acting too much like other companies? Wait! Isn’t that just a little contradictory? It […]

So we know that Apple’s numbers for the March quarter were, in large part, worse than so-called financial analysts predict. Apple’s stock price was down more than 6% as I wrote this column, and that’s to be expected. It’s an unfortunate fact that, even though Apple remains a highly profitable company, only a single quarter’s […]