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    Focusing on Silliness

    April 8th, 2016

    There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often upends the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this […]


    FBI Remains Coy About Contents of Hacked iPhone

    April 7th, 2016

    To briefly refresh your memories: For days earlier this year, the FBI made loud claims that Apple needed to help unlock an iPhone 5c used by a terrorist. Based on a court order, Apple asserted it would have to build what it called a “govOS” that defeats brute force protections, to allow unlimited login attempts […]


    Features in Need of a Purpose

    April 6th, 2016

    So one of Apple’s highly-touted features, which debuted on Apple Watch, is Force Touch. Basically, it brings up more contextual options when you tap and press the display. The 3D Touch version on the latest iPhones, except for the iPhone SE, is souped up by establishing two intensities, hard and harder, to bring up different […]


    The Apple Product Clutter Report

    March 31st, 2016

    This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]