When you read the current chatter about iPhone sales for the December quarter, it doesn’t appear so favorable. If there’s going to be any sales increase at all, it’ll be slight. But whatever that figure, there will be a larger percentage of sales of cheaper gear, meaning Apple’s high average sale price will be a little less […]

So not so long ago, it seemed that Apple was poised to launch a TV subscription service. No less than Les Moonves, the outspoken president and CEO of CBS, stated, according to a Bloomberg report, that they had conversations with Apple about such a service. Indeed, he remarked that Apple was “having conversations with everyone” about […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

So it’s freakout time for some Windows users, particularly those who are buying new PCs, but don’t want to use Windows 10. But before I go into details, consider this: A large number of these users, and the same holds true for those who bought PCs with Windows 8 or 8.1, will simply erase the drives and downgrade […]