You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]

No you might wonder just how a PC company can sell you a note-book for $400, and a desktop PC for $300 and somehow stay in business. Just what sort of components do you expect in computers that cheap, and where’s the profit? Well, it’s not that PC companies are, in general, all that profitable, […]

From the very first day personal computers and online access became relatively inexpensive and popular, there was the dream of a paperless revolution. In other words, rather than printing all your documents, including manuscripts and even financial records, you’d reduce them to ones and zeros and turn them into computer files. In the early days, you […]

As with statements from any notable, anything Tim Cook says in a public setting will be widely reported, with key soundbites quoted around the world. This is the understandable consequence of being CEO of an iconic company that just happens to have the largest market cap of any publicly traded corporation on the planet. If […]