If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

Do you remember back in 1985 when some lame brained executives at Coca Cola decided that the soft drink’s famous recipe had to change? As you know, the unfortunate case of the “New Coke” is regarded as one of the greatest marketing failures of the 20th century. It didn’t take long before we had a […]

You recall that Mac versus PC commercial, where it’s announced just how many Windows viruses were in the wild at the time, followed by the pronouncement, “but not on the Mac.” Of course, you could subject that statement to several interpretations, such as the fact that Apple wasn’t claiming there weren’t any viruses on the […]