• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Philip Schiller

    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    About Steve Jobs: The World is a Colder Place

    October 7th, 2011

    When I first discovered Macs in the 1980s, I never heard of Steve Jobs, or Steve Wozniak for that matter, nor was I particularly familiar with the Apple culture. I only knew that the Apple Macintosh was the future for my line of work, traditional typography. At the time, I labored on one of those […]


    Let’s Discuss the iPhone: Did Apple Meet Your Expectations?

    October 5th, 2011

    I suppose you could call Apple’s iPhone launch the lesser of what was expected, although the hardware changed quite a bit. But I don’t want to get ahead of myself. The anticipation for Apple’s iPhone media event, at the corporate headquarters in Cupertino, CA, was unprecedented. Early on, it almost seemed as if the cat […]


    My Personal Encounters with Steve Jobs

    August 26th, 2011

    As most of you know, Steve Jobs is an extremely private person, someone difficult to know well, but certainly described as loyal to his friends, family, and trusted coworkers. The forthcoming authorized biography will reportedly include not just interviews with Jobs, but with others as well, supposedly with no restrictions on the questions being asked. […]