One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

When Apple first delivered its low-key introduction to Mac OS 10.6 last year, they said it would be out in “about a year.” Nothing has changed since then, although speculation about Snow Leopard’s possible release date ebbs and flows on a fairly regular basis, no doubt when there’s not a lot of Apple Inc. news […]

When you look at everything in retrospect, you can see a possible  gradual revelation in the news that Steve Jobs has more serious health problems than he previously admitted. Let’s examine the how it all came to be. Last year, when it was clear he’d lost a lot of weight, Apple said he had suffered […]

I think many of the people went to San Francisco to listen to Philip Schiller’s keynote at the Macworld Expo expected him to say something in observance of the fact that the Mac’s 25th anniversary is coming later this month. Who can forget, for example, that famous 1984 commercial, directed by none other than Ridley […]