• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Philip Schiller

    Will Apple Do This? Or That?

    April 16th, 2015

    Hardly a day passes where a tech blogger — or so-called industry analyst — rants about how well Apple Watch will do when the sales figures are tallied, or whether it’ll be an abject failure. So far we’ve heard several estimates in the one million range for the first day of preorders. But you wonder […]


    About the WWDC and Conventional Wisdom

    April 15th, 2015

    So the theory goes that Apple wants to hit the pause button on loading up OS X and iOS with new features and technologies. Time to take the Snow Leopard approach and deliver a release that is designed to clean up the lingering bugs and improve performance. In theory, this sounds just fine, although no […]


    The Steve Jobs Biography Freakout

    March 25th, 2015

    For years, Apple refused to cooperate with authors who wanted to write books about Apple or, more particularly Steve Jobs. There have been a number of books published on both without any cooperation from the company or its employees. For the most part, authors relied on former employees, friends, ex-friends, and competitors to build a […]


    Grasping for Straws about an Apple Car

    March 20th, 2015

    After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]