One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

The other day, David Biedny, a regular featured guest on The Tech Night Owl LIVE, wrote about his meeting with the product manager for Apple’s new photo retouching application, Aperture. Now there’s nothing unique about talking with an Apple executive during a new product introduction, but this time, the reference to his name, “Joseph Schorr,” […]