It was 1989. After using Macs at the office for a couple of years, I decided that I needed one at home since I had begun to take outside assignment. So I went shopping. To be sure, a Mac was pretty expensive in 1989 dollars. There were no budget models, but I shopped around and […]

Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]

As much as Apple has added products to its lineup over the years, other products have gone away. Some of that was due to the bloodletting after Steve Jobs took over as “interim” CEO in 1997. So Apple tightened its focus on its core products, and gave up digital cameras, after being a pioneer in […]

There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often upends the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this […]