I don’t have to repeat the obvious. Better late than never, Apple finally came to realize that its 2013 revision to the Mac Pro was a big misfire. Well, they didn’t use those terms, but it was the polar opposite of the previous version. Where the so-called cheese grater Mac Pro made it simple to add extra […]

Almost from the first day the Apple Macintosh arrived in 1984, the company was urged to license the Mac OS and allow other companies to build compatible computers. That, after all, is what helped Microsoft take control of the PC marketplace. Even though Apple has gained market share to some degree in recent years, as […]

So let’s consider this: For years, Apple has sold premium-priced gear. With few exceptions, sales are high and profits are high. Even when sales fall, as they did for the iPhone over several quarters, and the iPad since 2014, Apple doesn’t lose money. But the critics have other ideas. You can see it implicit in […]

When Apple first announced that iPhone sales had dipped in the March quarter, you can bet that the critics were salivating. After predicting doom and gloom for the company for so many years, maybe they weren’t crying wolf after all. Maybe the iPhone would lose sales big time, and become a niche product in the marketplace. […]