So I was hanging out chatting with David, a fellow New Yorker who owns the nearby UPS Store, about personal computers. He knows I use Macs, and I’m aware that he’s a Windows advocate. He started claiming, all over again, that his home PC cost a lot less than any comparable Mac. So, with few […]

Year after year, I’ve been battling the eternal falsehood that Macs cost more than similarly-priced Windows hardware. This ongoing war rages long and and hard, but at the end of the day, I believe I win the argument on the basis of a simple and supremely logical method of comparison: You have to match the […]

You know it makes an awful lot of sense. When you are price shopping for a new car, you’ll check off the options list and see that both have similarly powerful six-cylinder engines, air conditioning, perhaps a navigation system, satellite radio and so on and so forth. At the end of the process, you tally […]