So, after months of sometimes morbid speculation, the story about the condition of Steve Jobs has finally been revealed in a brief statement posted at Apple’s site. The key and optimistic paragraph states: “Fortunately, after further testing, my doctors think they have found the cause—a hormone imbalance that has been ‘robbing’ me of the proteins […]

At one time, if you posted photos or other information that was dangerously accurate about a forthcoming Apple product, you’d get a legal letter demanding you stop. But after losing a high-profile case against some popular bloggers last year, and convincing Think Secret to close shop, it appears Apple has pulled back and is taking […]

I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me. Let’s go back to last […]

Now perhaps Steve Jobs didn’t want to stretch out the session any further, not wanting to bore the assembled reporters or those watching the online version. But several product announcements came in under the radar. In fact, they were so low-key, they didn’t even merit press releases. Talk about getting a tepid send-off. It reminds […]