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    A Look at Apple’s Golden Opportunity

    March 2nd, 2009

    You’ve probably read those reports that PC sales are widely expected to contract this year by nearly 12 percent. This should come as no surprise, considering the shaky economic climate. As with autos, owners of personal computers will try to stick with the ones they have, spending money on upgrades rather than on replacement hardware. […]


    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    Apple Doesn’t Make Me-Too Products!

    December 2nd, 2008

    What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]