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    Is Apple Lying to You?

    May 4th, 2007

    It seems quite certain that most of you trust Apple Inc., at least to some extent. After all, you buy their products, and no doubt depend on your Macs for a wide variety of critical tasks, such as balancing your checkbook, creating Web sites, writing and publishing books, magazines, newspapers and lots more. If you […]


    The Apple Financial Report: Wall Street Fooled Again!

    January 18th, 2007

    You can bet that Apple’s conservative guidance about income for a subsequent quarter must take Wall Street by surprise. It seems as if they add a little to the estimate, read a few tea leaves, and come up with projections that are way off the mark. It’s almost axiomatic that so-called financial experts will assert […]


    The Leopard Report: Should Apple Try to Upstage Windows Vista?

    February 11th, 2006

    In the software development game, few things are certain. However, it does appear to me that Microsoft has little alternative but to get its Windows Vista operating system out the door before the end of the year. Sure it’s late, and yes features were jettisoned along the way, but it’s been years since the last […]


    Would You Buy a Product Named Longhorn?

    April 9th, 2005

    What’s in a name? Years ago, developer names for products were not generally meant for public consumption. They were created to serve as in-house pet names, Of course, that doesn’t mean the names didn’t leak from time to time, but the actual name of the shipping product was often far different. Take the Mac IIci, […]