Apple and self-driving cars have been in the news ever since the existence of Project Titan was revealed. This was a program that, at first, was believed to represent an attempt to design an autonomous vehicle of some sort, perhaps an electric car in the spirit of a Tesla. The alleged testing facility was said […]

At one time, tech pundits wondered what company should buy Apple, and it’s true that, in the 1990s before Steve Jobs returned, that was not beyond the realm of possibility. In early 1996, Apple evidently negotiated with Sun Microsystems — do you remember them? — to sell itself. This came in the wake of the […]

Apple’s participation in the auto business has been on a fairly basic level. With CarPlay, you can “play” or stream some apps from your iPhone onto your vehicle’s infotainment system. While you can keep tabs on email and other messages, it works best with mapping and music. Unfortunately, it’s also somewhat awkward to use, because […]

I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]