So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]

Whenever I consider possible future hardware and software from Apple, the well-worn phrase, “We do not discuss unreleased products” comes to mind. Indeed, getting a roadmap of any of their ongoing development programs seldom occurs, and when it does, there’s always a specific marketing reason, or the need to get developers onboard. Yes, the iPhone […]

For a product that’s not out yet, the next version of Microsoft Office for the Mac got a little contradictory publicity this week. First, you heard that release had been postponed until the second half of 2007. I suppose, with Microsoft’s well-known issues in getting Windows Vista out the door, you had to expect that […]

Whether you believe the claims at some rumor sites that Tiger has gone Golden Master or not, it’s a sure thing that the publicity engines will be turned up real high shortly in advance of its release. There will be rolling out parties and other events at Apple dealers, and lots of early experiences to […]