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    Another Cheap Apple Product Rumor

    February 11th, 2009

    So only a few weeks ago, Apple COO (and acting CEO) Tim Cook announced that it’s not in Apple’s DNA to build cheap junk. But that’s nothing new, as he and Steve Jobs have been saying the very same thing for an awfully long time. You’d think that some folks would get the message. Despite […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]


    So Where’s the Next Apple Killer?

    November 3rd, 2008

    Microsoft clearly believes it essentially killed the Mac years ago, since it holds an incredible dominance of the PC operating system market. Forget for the moment that Apple has made great strides in market share growth recently, and Microsoft has stumbled badly with Vista. The opposition has other irons in the fire. First came the […]


    Do You Really Want an Apple Label on All This Stuff?

    October 23rd, 2008

    It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by […]