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    A Fast Look at the Apple Hardware Upgrade Equation

    May 8th, 2008

    Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]


    Why is Mac mini RAM Installation So Difficult?

    March 18th, 2006

    Last year, when the Mac mini first appeared, putty knives became both jokes and essential ingredients for new owners of the tiny desktop computer. Revisiting the problems one encountered adding memory to the first generation iMac and older Macs, Apple designed the mini to make RAM updates a chore. Unlike other Macs of recent vintage, […]


    The Apple Price Myth: Will They Ever Learn?

    April 30th, 2005

    The short answer is no, but I should explain myself. I have written several articles on this topic. Each time I believe someone is listening and that maybe, just maybe, I’ll see a smaller number of stories that indulge in myth-making about how expensive Macs really are. Then I open a copy of, say, Consumer […]