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    Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]


    Newsletter #459 Preview: The iPhone 2.1 Update: Did Apple Finally Get it Right?

    September 14th, 2008

    Well, I have to play the cliché game again. You see, three times may indeed have been the charm for Apple’s efforts to repair the most irritating bugs in the current generation of iPhone software. The misery for Apple began on that fateful day when they tried to achieve three holes in one, simultaneously introducing […]


    So is the iPhone 3G Really a Defective Product?

    August 12th, 2008

    Well, despite the recent well-deserved rise in Apple’s stock price, it seems they can’t get a break. There are widespread reports in recent weeks of various and sundry problems with the iPhone 3G. On the plus side, this hot new gadget is selling out almost everywhere it’s on sale, and some 60 million iPhone apps […]


    When Apple Says No, Sometimes They Mean Yes!

    April 17th, 2008

    A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]