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    A Look at the Apple Sales Spin Merchants

    April 15th, 2009

    All right, depending on whom you believe, Apple’s sales were down last quarter. Or maybe they were flat, or perhaps there was a minor uptick, particularly in recent weeks. Obviously, Microsoft would rather have you believe that PC sales are on the upswing again and Apple’s days in the sun have come to an end. […]


    Apple and the 50% Factor

    October 29th, 2008

    There’s a key figure that’s touted at every recent quarterly meeting with financial analysts, and it may give a clue why Apple’s sales are soaring. You see, some 50% of the people buying Macs at an Apple Store are new to the platform. Some, no doubt, are buying their first personal computer. Others are evidently […]