Although this conversation probably never took place, I can well believe the scene is playing out as if it did. One day, Steve Jobs and Google CEO Eric Schmidt, who sits on Apple’s Board of Directors, were having lunch and talking shop. In one of those fated eureka moments, they both devised a strategy that […]

We all know that Apple receives its share of legal actions to defend itself against. Some are related to possible use of a patent without permission, or treating customers badly. There’s even a long-standing lawsuit from some Mac dealers who felt their businesses suffered big time because Apple favored its own retail outlets. More recently, […]

No doubt you’ve heard the news. Best Buy is carrying the Mac mini. But this isn’t the first time that huge chain of consumer electronics outlets carried Macs and the previous experience didn’t exactly inspire optimism. Do any of you remember? At one time you could find a limited selection of new Macs at such […]

Lots of you probably cherish the fact that, in using a Mac, you’re someone special. You stand apart from the crowd, in the spirit of that famous “Think Different” commercial Apple presented some years ago. As far as Apple is concerned, though, it’s in business to make money for its employees and stockholders, so being […]