For over a year, there were complaints that Apple had some nerve to charge $1,000 for a new iPhone. Month after month, the same objections were raised, implying that Apple was gouging customers once more with overpriced gear. When the iPhone X arrived, at a starting price of $999, it merely confirmed the suspicions. Forgotten […]

You’ve heard the stories. The iPhone X, which didn’t go on sale until early November, did surprisingly well through the rest of the year. Or maybe not. Maybe it was a poor seller, and thus Apple might have to rethink its strategy about a next generation iPhone. Some analysts claim that the evidence from the […]

Apple found itself in the thick of it when it quietly released an update, iOS 10.2.1, designed to fix a sudden shutdown problem on some iPhones. This was separate from a warranty repair program in which such an issue was caused by a battery defect on the iPhone 6s in which the battery was replaced […]

To put this all in perspective, consider the time when published reports indicated that demand for the iPhone 5 had collapsed towards the end of 2012. It was all based on claims of reduced component orders from Apple’s complicated supply chain, and the stock price fell appropriately. Except, when actual sales for the December 2012 […]