The lurid headlines couldn’t be more explicit: Apple is in deep trouble, total disarray, just a week ahead of what might be their biggest new product launch in years. So what went wrong? Was it really about a problem that put Apple in a bad place? First, there was that report of an iCloud fix that […]

It rarely matters what happens in the tech business. Far too many alleged media analysts and reporters will devise a scheme to get Apple involved. And even when they appear to be involved, the truth may be different from it may seem at first glance. So we have those predictable reports in the wake of the reported hacking of […]

Next week, Apple is expected to take the wraps of the next iPhone, and let us know if all those rumors over the last few months came close to the truth. Or maybe the tech pundits and Apple rumor sites got everything wrong, but I doubt it. As has been published elsewhere, Apple PR is very […]

So it does seem that Apple will launch the iWatch during that September 9th media event at the Flint Center for the Performing Arts in Cupertino, CA. Ahead of the event, Apple is reportedly assembling a two-story structure there, in secret, to accommodate a larger audience. The auditorium will supposedly accommodate three times as many people […]