To some, Apple’s new announcements at the WWDC represented a coming of age for the company under the leadership of Tim Cook. It’s certainly more open, considering that developers have a little more freedom to talk about prerelease software. So now they can actually discuss what they’re doing with outsiders, although they aren’t able to actually […]

Implicit in the WWDC keynote this week is Apple’s effort to reduce reliance on Google for search, and to answer the complaints about the lack of features by those who have adopted the Android platform. The most blatant example of the former was putting Bing search in Spotlight. The trend had started with Siri, and it’s […]

So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

It’s a sure thing that Apple Inc. is hit bait. So if you have something to say, anything, regardless of whether to not it makes any sense, finding an Apple connection, however tenuous, can generate extra traffic. While one hopes that online commentators and reporters are mostly concerned with facts and reasoned speculation, that’s not […]