So there’s a report this week that Apple’s main Asian manufacturing partner, Foxconn, is now on a hiring spree, supposedly to get ready to start building the alleged iPhone 5s. This comes not long after another published report appeared saying that Foxconn had cut staffing because of poor iPhone sales. I know that if I […]

Over the years, the critics have urged Apple to build less expensive gear, such as a cheaper Mac, and, nowadays, a cheaper iPhone and a cheaper iPad. I suppose you can see the logic, since it’s assumed Apple’s sales and market share would be higher if more people could afford their products. Isn’t a high […]

Just when I began to think that Apple’s stock price had begun to overcome the doldrums, they returned. The bad news, still unconfirmed, kept on coming, with one analyst even claiming, without evidence, that Apple’s sales had declined during the March quarter. If that were true, it would mean that Apple’s own guidance, which tends […]

The media has made a big deal out of a report quoting an Apple official as saying that Steve Jobs approved the next two iPhone revisions before he died. If true, that would be treated as some sort of spectacularly unexpected revelation. The assumption has been that everything Steve Jobs did for Apple ended on […]