When a company withholds information about future products, you can bet that, if that company makes good stuff that’s hugely popular, the rumor mills will be actively trying to figure out what’s going on behind the scenes. So it stands to reason that Apple, the most prosperous tech company on the planet by various measures, […]

While there is surely lots of anticipation about the next iPhone, and even perhaps the iPad 3, though it may nine or ten months away, I wonder about the pent-up excitement over that expected MacBook Air revision. Sure, the MacBook Air, resurrected from relative obscurity with a smart refresh last year, has been a shining […]

Every few months, another Mac gets an update. Except for the extra promotion about moving to unibody enclosures, and the last MacBook Air upgrade, the product refresh is announced with little more than a press release, and perhaps a few brief interview opportunities with senior Apple executives, but not Steve Jobs. More interesting is that […]

Quite often there’s a disconnect between the subjects the media deems popular and what regular people really care about. I know, having worked for traditional news services, that it’s extremely easy to fall into this trap, but I hope that I can use my perspective to avoid it where possible. So, for example, there’s the […]