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    The Lion Report: OK, Keep it Cheap

    June 2nd, 2011

    When Apple releases Mac OS 10.7 Lion, whether at next week’s WWDC, or a few weeks thereafter, I’m sure that the goal will be to entice you to upgrade as quickly as possible. Consider Snow Leopard. All right, it wasn’t intended as a major feature update, but Apple set the precedent for just $29, and […]


    Apple’s Plans Are Not So Cloudy Anymore

    June 1st, 2011

    In announcing that, as expected, Steve Jobs would deliver the keynote at next week’s Worldwide Developer’s Conference, Apple revealed more than you might have expected. Predictably, you’ll hear about Mac OS X Lion, and iOS 5 — yes, Apple admits such a thing is under development. Surprisingly, Apple’s terse announcement on the event also mentions […]


    Are You Dreaming About the Future MacBook?

    January 14th, 2011

    When Steve Jobs introduced the latest incarnation of the MacBook Air last fall, he made it perfectly clear that you were seeing the Mac portable computer of the future. In the past, the Air had been the poor stepchild for the rest of the lineup, reportedly with middling sales, but sufficient to keep Apple’s faith […]


    Complaining Without Cause

    December 8th, 2010

    So there’s an article on CNN Money (link not worth providing) that aims to criticize Apple for suggesting lame solutions for those who feel abandoned because the Xserve is being discontinued and, worse, failing to really convey the message that they understand the concerns of business customers. For those who care, the Xserve was Apple’s […]