Some tech writers have been telling us that we’re all moving towards cloud-based services. Not just email and the Web, but productivity apps, such as a word processor and spreadsheet, will soon all be hosted by massive server farms around the world. Instead of installing this stuff on your Mac and PC, you’ll just access […]

A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]