Funny how some Apple critics are so often proved wrong. Take the claim that, when Sir Jonathan Ive became Apple’s Chief Design Officer in 2015, it was the first step on the road to leaving the company. Maybe he’d just gather up his family and return to the UK, or perhaps find another gig. In […]

While 2017 isn’t over, Time magazine has already published the list of its “25 Best Inventions of 2017.” Now you’ve probably read about this already, but a little explanation is in store. So after the iPhone X was first announced, the critics lambasted Apple for being late to the party with some of its important […]

Over the years, there has been a perception that Tim Cook is not quite the master of innovation Steve Jobs was and thus not suited to lead Apple. After all, it was Jobs who, after his return to Apple in late 1996,  shepherded the introduction of the iMac, the iPod, the iPad, and, of course, […]

As you might expect, Apple has been relatively tight-lipped about the next Mac Pro. That they’ve said anything at all clearly demonstrates the pressure they confronted as pros made it clear they didn’t believe they had the love. I do believe Apple is telling us the truth, such as it is, as to what they […]