Despite the drubbing Apple’s stock price has taken in recent months, the company remains one of the most profitable on the planet. But Apple didn’t get there paying attention to the critics. When they did listen on one occasion, they ended up almost going out of business. Consider the endless requests to license the Mac […]

So there’s a report this week that Apple’s main Asian manufacturing partner, Foxconn, is now on a hiring spree, supposedly to get ready to start building the alleged iPhone 5s. This comes not long after another published report appeared saying that Foxconn had cut staffing because of poor iPhone sales. I know that if I […]

Over the years, the critics have urged Apple to build less expensive gear, such as a cheaper Mac, and, nowadays, a cheaper iPhone and a cheaper iPad. I suppose you can see the logic, since it’s assumed Apple’s sales and market share would be higher if more people could afford their products. Isn’t a high […]

There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]