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    The Feature Bloat Report: Do You Really Need All That?

    May 27th, 2010

    The biggest arguments made by Apple’s competitors center on the features you don’t have, assuming you actually need them to enhance your telephone, Web or general personal computing experience. This is the sort of bullet-point innovation that Apple has traditionally avoided. That doesn’t mean that Apple doesn’t want to add the features that you are […]


    Declaring the Success of Apple’s Competitors

    May 25th, 2010

    It seems to be a nasty habit on the part of the tech media. A company announces a product or service that appears to compete with something Apple is building, and the immediate conclusion is that Apple is in big trouble and needs to so something pronto! This was particularly true in the early days […]


    The Apple Ecosystem: So How Much Control Do You Need?

    May 20th, 2010

    So here’s the eternal argument. Apple’s critics complain that the Mac and mobile platforms are clamped down tight, giving customers restricted freedom to do what they want. They want us to either convince Apple to change their ways, or make you switch to a more “open” platform, such as Windows, or perhaps Linux and the […]


    So is Apple the Best?

    May 18th, 2010

    A published report today suggests that, although Apple’s products aren’t necessarily the fastest or contain the latest whizzy features, people are comfortable with the secure ecosystem and interface simplicity. That’s why iPhones are still hot sellers even though competing products have speedier processors, superior displays and more powerful camera chips. Or at least, that’s the […]