Just the other night, while watching the DVR playback of a TV show, I had to fast forward through several iPad ads. It seemed almost every other station break had an iPad announcement, the very same one! You just know Apple was sending a message, and not just to potential customers. Now running the same […]

I realize that Apple is being circumspect about the potential for the success of the latest iteration of Apple TV. Yes, there was that irony factor when Steve Jobs labeled it “one more hobby,” but hitting a home run is far from certain. Even at $99, the big question is whether millions and millions of […]

The skeptics say that Apple Inc. has a lot of nerve, pushing out new products with the claims that they are game-changers, magical, insanely great and all that jazz. Certainly no company can hit a home run every single time, and, besides, there are competitors lining up to eat Apple’s lunch, including the dessert. Contrast […]

On the whole, it appears that Apple is getting great marks for its fall musical event, where a new lineup of iPods debuted. And, despite using a guitar on the invitation (denoting only music), Apple also upgraded its favorite hobby product, the Apple TV. It seems, as usual, that some members of the media have […]