Microsoft has decided, in the wake of the now-ended “I’m a Mac, I’m a PC” campaign, to come out “swinging” and go after Apple. But you have to wonder who devised those comparisons on their site and what planet they actually living on, since it’s clearly not Earth. One serious complaint, such as it is, […]

It’s fair to say that the media and industry analysts just don’t get Apple. They keep wanting to pigeonhole the company into the same category as other tech giants, not understanding that they are dealing with a firm that doesn’t play by those rules. So, for example, you expect that as a company gets extremely […]

Over the years, the Mac remained a well-kept secret in the personal computing universe, nearly non-existent except for a devotees among content creators, including musicians, graphic artists and film editors. This unfortunate disconnect meant that Mac software was generally confined to the back of a retail computer store in the days before the Internet went […]

So when Steve Jobs was asked once about whether Apple was committed to the PowerPC some years back, he replied yes, but added Apple always wanted options. Well, it’s certainly clear, in retrospect, what he was actually talking about. At the time he made that pronouncement, Apple was evidently negotiating with Intel to move to […]