• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Steve Jobs

    Newsletter Issue #539: Apple’s New Campaign: PR by the Word

    March 28th, 2010

    Most of you know that famous email address: steve@apple.com. No doubt many thousands write letters to Steve Jobs, using that address, every single day. Most of it seems to go into a black hole, and you never know who actually reads those messages and how they are processed. For all you know, they are automatically […]


    Remembering Mac OS X

    March 24th, 2010

    Although March 24, 2001 signaled the release of the first version of Apple’s long-awaited industrial-strength operating system, with loads of warts and missing features, that wasn’t the first time I got to see it. You see, Apple released a Public Beta version the previous September, but I got a look even earlier. In those days, […]


    Will the 2015 Mac be a Mac?

    March 16th, 2010

    Unlike many tech companies, Apple has a long-range vision. Maybe you didn’t see how the iPod would develop, the ongoing improvements in the iPhone or the path from Mac OS X 10.0 to 10.6, but there’s little doubt Apple had broad concepts about the direction of these products from Day One. I wasn’t surprised when […]


    The Snow Leopard Report: Is it Ready Yet for Prime Time?

    March 10th, 2010

    Now we all know that Snow Leopard appeared last August, but for some of you it still has serious problems, so you’re sticking with Leopard. Some of you are even Tiger holdouts, because Leopard didn’t light your fire. The other day, I saw a perfectly serious article claiming adoption of 10.6 was not so good […]