I often get the feeling that some so-called tech writers would love to trade places with Steve Jobs. That way, they could direct the affairs of Apple and have it build the products they really want. Unfortunately, though it is real easy to be an armchair critic, actually running a multibillion dollar global corporation is […]

Consider what some so-called tech pundits and industry analysts said in the long (some say endless) run up to Apple’s quarterly report. Mac sales are down and Apple has a problem. They’ve got to cut prices and rush out a netbook to save the business. Perhaps the best comment I read about Apple’s quarterly financials, […]

Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

So out of the blue, the Wall Street Journal reports that Steve Jobs continues to work closely with Apple on new products, while he recovers from the illness that forced him to take an extended leave of absence. This does little more than confirm what Jobs said months ago when he went on his hiatus. […]