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    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    Newsletter #471 Preview: Apple Doesn’t Mind an Occasional Quiet Revolution

    December 7th, 2008

    As we approach the 25th anniversary of the Mac’s debut in January 1984, it’s a sure thing that there were lots and lots of changes during that period. Some might even call them revolutionary, since Apple has never objected to making huge changes when they deemed it appropriate. In some cases, the changes were mostly […]


    Apple Doesn’t Make Me-Too Products!

    December 2nd, 2008

    What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]


    Will Snow Leopard Arrive with the Snow?

    November 19th, 2008

    There are fascinating Mac rumors afoot these days, topped with the report that Apple’s next reference operating system release may arrive sooner than expected, perhaps as early as the first quarter of next year. The claim is based on a slide presentation delivered at a San Diego conference last week that featured Apple’s director of Unix […]