In 1984, I was working in a prepress plant, laboring over traditional cold (or photo-based) typesetting equipment. Instead of looking at a true representation of the printed page, the video display presented text and formatting commands. Yes, with a little practice, you could visualize the end result, more or less. However, these particular devices simply […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]

I still remember, nearly 20 years ago, setting up a brand new Macintosh system in my home. Up till then, I did most of my work at the office, but I had seen the future, more or less, and telecommuting was going to be a large part of it, so I had to be prepared. […]