You know that Apple will never reveal all the down and dirty details of how it actually designs products. After all, they don’t want the likes of Dell and Microsoft to learn any of the intimate details. On the other hand, if you can believe Steve Jobs, the MacBook Air went through some 100 prototypes […]

After the first Mac came out in 1984, some believe that Apple, by dint of a series of blatant blunders, failed to take advantage of its opportunity to own the personal computing landscape for a generation and beyond. To some extent, I agree, particularly during the dark days of the 1990s, before Steve Jobs returned. […]

One thing I know is that there will definitely be a successor to the original iPhone some time this year. That much came from the lips of the AT&T’s CEO, and hasn’t been disputed by Apple, although they won’t comment any further, of course. Version 2.0 of the iPhone, expected by the summer, will apparently […]

From time to time, Steve Jobs has said that certain product features were added because of lots of customer requests. Notice he never mentions the press as being the source of such changes, but wouldn’t that still make sense? Wouldn’t you think that long-time journalists who have covered the technology industry for years ought to […]