There’s a lot to be said about Apple’s famous marketing machine. They have managed to grab the world’s attention big-time, with a laser-like focus on the company’s important products and other announcements. On the other hand, you have to wonder whether or not they are beginning to lose their mojo, because of recent glaring missteps. […]

The best way to observe the state of the so-called computer platform wars today is to look at the ever-popular Mac and PC spots, where two friendly dudes banter about the advantages or otherwise of their chosen operating system. At the end, you come away with the impression that the personifications of the Mac and […]

With extremely limited fanfare, Microsoft this week confirmed analyst predictions and introduced the second generation Zune players, which sport basic specs and pricing similar to the iPod. Now when Apple introduces a new product these days, except for minor revisions to existing models, such as Macs, there’s a huge amount of anticipation that may go […]

Over the years, tech columnists and “industry analysts” have been clamoring for Apple to open up Mac OS X. By in the 1990s, when it seemed the company could do nothing right, they actually complied, with a Mac OS compatibility program that included licensing basic hardware reference designs. The hope and dream was to expand […]