It’s always easy to portray a company’s product plans as having some hidden, sinister meaning. Certainly, we’ve all done it for years with Microsoft, and certainly their behavior has justified many of the most insidious conspiracy theories. Lots of people also have their suspicions about Apple. After all, Steve Jobs can create that legendary “reality […]

How do you keep a forthcoming consumer electronics product in the headlines for six solid months? Well, if you’re Apple, you go against the conventional wisdom and surpass expectations with properly-timed press releases. On Monday, for example, prospective customers of the iPhone learned that it would be a better product than they originally expected. In […]

As much as some people have been busy yawning at the WWDC keynote, I regard some of the developments as particularly significant, even though this particular 90-minute Steve Jobs address is regarded as a one of his worst in recent years. But isn’t that what they said last year? No, it’s not Time Machine. We […]

Consider that the event is known as the Worldwide Developers Conference, not Macworld Expo. Despite that, far too many people expected the sun, the moon and the stars when it comes to new product announcements during the Steve Jobs keynote address. Certainly it’s not as if Apple isn’t partly guilty for raising those expectations. The […]