You’d think the tables have really been turned now that Microsoft is trying to explain why Wall Street shouldn’t downgrade its stock. After all, it needs a huge slush fund to fight competition from Google and Yahoo, so if profits aren’t so great for a while, well, no big deal. Besides, how much more money […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

The things you’ve long taken for granted in this tiny corner of the universe have been turned upside down over the past few years. It really started when Steve Jobs saved Apple by unveiling the bondi blue iMac in 1998. It seems almost an eternity in the world of personal computers, but it signaled a […]

In the scheme of things, it probably doesn’t matter why The Beatles choose the name Apple for their company, or why Steve Jobs and Steve Wozniak did the very same thing. Sure, there have been stories about both decisions, but they are matters that do not concern me on bit. However, it planted the seeds […]